Email Marketing Campaigns In Trouble
E-mail marketing campaigns are in trouble, if recent reports are any indication. Rob McGann at Clickz points out several recent surveys of e-mail marketing campaigns. All showed downward trends.
Return Path issued a 5-page white paper that summarizes a survey of 723 consumers aged 18-54. Briefly:
98.6 % of consumers felt they received a noticeable increase in email.
60.% (3 in 5) deleted email without opening them
(Guilty as charged. I deleted 16 of 20 emails today — all unopened. I also teach my teens to do the same.) (more…)
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