Return Path issued a 5-page white paper that summarizes a survey of 723 consumers aged 18-54. Briefly:
98.6 % of consumers felt they received a noticeable increase in email.
27.1% (1 in 4) unsubscribed from emails that came too often.
23.4% (1 in 4) reported the emails to their service providers as spam.
(There’s a lawsuit waiting to happen. The new CAN-SPAM Act provides stiff penalties for spam.)
Only 18.9% (1 in 5) welcomed the additional e-mail.
Return Path’s white paper is worth the download, except you have to trade an email address to get it.