Hispanic Culture Marketing Trend: Retro-Acculturation
Hispanic retro-acculturation is the subject of a recent blog post at HispanicTrending that caught my eye. The article, by Suzanne Irizarry de López , Managing Partner of Multicultural Insights, a minority-owned market research company, appears as a result of impromptu group marketing by Juan G. Tornoe on Strategy, Juan Tornoe of HispanicTrending and Suzanne Irizarry de Lopez.
Sylvia writes that while “marketers have been focusing on whether Hispanic consumers are acculturating vs. assimilating,” ” many Spanish speaking consumers are increasingly (more…)
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