Weblog trackbacks are one of the most confusing tools for the new blogger to master. Like many first-time bloggers, I made the common mistake of using the weblog trackback link to link to the article I was citing. My intial attempts to find a good quality tutorial on webblog trackbacks were less than fruitful. Few bloggers post on the subject.
1) Pamela links to her previous post on blog trackbacks, “Unravelling the Mystery of Trackbacks,” where she reveals the basics of weblog trackbacks. Trackbacks are used to ping another blog that you have cited their material. The ping includes the title and address of your post. Often, an exerpt is also included.
2) Pamela next links to a three-part video tutorial on trackbacks. The first video, about 9 minutes long, explains trackbacks. The second video demonstrates actual weblog trackbacks. The third video describes how weblog trackbacks are used to market a blog. I watched the first video and it was all I needed to trigger an “Ah Ha!” moment.
Going back to the Land of Opportunity small business blog’s administration interface, I discovered that WordPress, as installed on Blogsome.com, provides a trackback URI textbox below the article textarea. Pasting a trackback URI in this box causes WordPress to ping the cited weblog using the provided trackback URI. You may also include more than one weblog trackback by seperating trackback URI’s with a single space, which I did for this post.
Watch for my analysis of weblog trackbacks as a blog marketing strategy in either Part 2 or Part 3 of
Marketing a Business Blog.