SBC Yellow Pages Advertising Secrets
SBC Yellow Pages just delivered their massive SBC Yellow Pages book, advertising nearly every small business in central Arkansas. Advertising in the SBC Yellow Pages is not cheap. Many small businesses have taken loans against houses and business assets to pay for large ads in the Yellow Pages directory. Did they get their money’s worth? Experienced Yellow Pages advertisers think so, inexperienced first-time advertisers sometimes don’t get the results they were expecting.
As fate sometimes does, while my SBC Yellow Pages were being delivered (more…)
