Internet Marketing - Site Stickiness is Dead
Dana VanDen Heuvel at Made for Marketing blog thinks so.
With the average visitor to a traditional website reading only one page, with less than a minute at that, and the average blog visitor seeing a scarcely more respectable 1.4 pages in about 80 seconds, “stickiness is dead” are fighting words. From my vantagepoint, I disagree — strongly.
Dana lists five reasons why “…site stickiness and visitor length of visit are no longer the ways that we should be looking at the effectiveness of our sites…” (more…)
