Good Design of Web Site Ecommerce Shopping Carts Reduces Shopping Cart Abandonment - Part 1
Darryl Gehly has an excellent piece on shopping cart abandonment over at Darwin magazine, a companion site of CIO.com. Seldom is shopping cart abandonment written about except to complain. Darryl’s article is one of the best and is a definite must read if you have an online shopping cart.
Darryle states that, according to Forrester Research, conversion rates average about 2.4 percent. This is a large drop from the already low 2.9 percent average conversion rate of 2003. (more…)
