Land of Opportunity - Arkansas small business blog

February 16, 2005

Hispanic Culture Marketing Trend: Retro-Acculturation

Hispanic retro-acculturation is the subject of a recent blog post at HispanicTrending that caught my eye. The article, by Suzanne Irizarry de López , Managing Partner of Multicultural Insights, a minority-owned market research company, appears as a result of impromptu group marketing by Juan G. Tornoe on Strategy, Juan Tornoe of HispanicTrending and Suzanne Irizarry de Lopez.

Sylvia writes that while “marketers have been focusing on whether Hispanic consumers are acculturating vs. assimilating,” ” many Spanish speaking consumers are increasingly (more…)

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January 8, 2005

Starting A Business in Arkansas en Espanol

Filed under: Hispanic

My good friend Vonelle Vanzant is the center director at the UA Fort Smith SBDC. The Fort Smith SBDC is conducting a “Starting a Business in Arkansas” seminar in Spanish on Monday, February 07, 2005 from 6:00 p.m. until 9:00 p.m. in the Flanders Building, Room 114, of the University of Arkansas - Fort Smith at 5210 Grand Avenue. The speaker will be Manuel Ocasio, Hispanic Liaison with BancorpSouth in Van Buren. Attendees will receive a copy of the Arkansas SBDC’s 50-page “Guía para Nuevas Empressas “, a business start-up guide written in Spanish. Contact the Fort Smith SBDC at 479-788-7758 for details or to register.

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